Base's Lightweight web analytics (<3KB) that doesn't slow down your site
The Base Analytics script is only 3 KB, which is 40 times less than the Google Analytics Global Site Tag. This shift helps your site load faster.
A quick-loading website is crucial in today’s online environment. Transitioning from Google Analytics to a lighter tool like Base Analytics can affect load times and the overall carbon imprint.
The Importance of Website Loading Speed
Why is rapid website loading essential, and what advantages does it bring? Dive into the main reasons:
1- Visitor Retention and Bounce Rate: The digital age has made users more impatient. The longer your website takes to load, the more likely you’ll lose potential visitors. Slow-loading pages elevate bounce rates. Stats show that a site that loads in under 2 seconds has a bounce rate of only 9%. However, this number jumps to 38% for sites that take 5 seconds. Prioritize achieving a 2-second load time to retain visitors.
2- SEO and Search Engine Rankings: Major search engines, especially Google, factor in page speed when determining search rankings. If your site lags, it might get buried in search results, resulting in decreased organic traffic. Understand the significance of Core Web Vitals for SEO.
3- Browser Notifications: Modern browsers, like Chrome, are beginning to alert users if they’re about to land on a sluggish site.
4- Environmental Impact: An efficient, quick-loading site consumes less data, leading to reduced electricity usage. Hence, every visit to a lightweight site produces a smaller carbon footprint. Aim for greener web operations.
The Influence of Web Analytics Scripts on Page Dimensions and Load Duration
Web analytics scripts, much like other components on a website, contribute to an increased page size and extend the loading duration. Here’s a concise comparison of Base Analytics with some leading analytics tools:
- Google Tag Manager https://www.googletagmanager.com/gtag/js – 28 KB
- Google Analytics https://www.google-analytics.com/analytics.js – 17.7 KB
- Matomo https://example.org/matomo.js – 22.8 KB
- Base Analytics https://app.baseanalytics.io/pixel/NeWurIfbLEnaEZPA – <3 KB
Trusted by companies of all sizes
Everything at just a glance
Base Analytics, contains all the details you need to know how your traffic looks and evolves.
Base Analytics even has a lightweight mode that fulfills the basic tracking needs while extremely fast.
With Base Analytics, website tracking adopts a completely anonymous approach, striking a balance between user privacy and actionable insights for website owners. Unlike many other tools, Base Analytics consciously avoids setting cookies or collecting any form of personal data from users. Instead, it focuses on gathering aggregate data, providing a holistic yet non-intrusive view of site activity.
Avoid the clutter and don’t spend hours understanding the dashboard, just get the data you want to analyze with a few clicks.
works on any website
Works on any type of website
WordPress, Shopify, Magento, ClickFunnels, WooCommerce, Wix & more. Base Analytics works well with any type of website.
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