Base's Lightweight web analytics (<3KB) that doesn't slow down your site

Why is rapid website loading essential, and what advantages does it bring? Dive into the main reasons:

1- Visitor Retention and Bounce Rate: The digital age has made users more impatient. The longer your website takes to load, the more likely you’ll lose potential visitors. Slow-loading pages elevate bounce rates. Stats show that a site that loads in under 2 seconds has a bounce rate of only 9%. However, this number jumps to 38% for sites that take 5 seconds. Prioritize achieving a 2-second load time to retain visitors.

2- SEO and Search Engine Rankings: Major search engines, especially Google, factor in page speed when determining search rankings. If your site lags, it might get buried in search results, resulting in decreased organic traffic. Understand the significance of Core Web Vitals for SEO.

3- Browser Notifications: Modern browsers, like Chrome, are beginning to alert users if they’re about to land on a sluggish site.

4- Environmental Impact: An efficient, quick-loading site consumes less data, leading to reduced electricity usage. Hence, every visit to a lightweight site produces a smaller carbon footprint. Aim for greener web operations.