Base's Lightweight web analytics (<3KB) that doesn't slow down your site

The Base Analytics script is only 3 KB, which is 40 times less than the Google Analytics Global Site Tag. This shift helps your site load faster.


A quick-loading website is crucial in today’s online environment. Transitioning from Google Analytics to a lighter tool like Base Analytics can affect load times and the overall carbon imprint.

Base Analytics Hero

The Importance of Website Loading Speed

Why is rapid website loading essential, and what advantages does it bring? Dive into the main reasons:


1- Visitor Retention and Bounce Rate: The digital age has made users more impatient. The longer your website takes to load, the more likely you’ll lose potential visitors. Slow-loading pages elevate bounce rates. Stats show that a site that loads in under 2 seconds has a bounce rate of only 9%. However, this number jumps to 38% for sites that take 5 seconds. Prioritize achieving a 2-second load time to retain visitors.


2- SEO and Search Engine Rankings: Major search engines, especially Google, factor in page speed when determining search rankings. If your site lags, it might get buried in search results, resulting in decreased organic traffic. Understand the significance of Core Web Vitals for SEO.


3- Browser Notifications: Modern browsers, like Chrome, are beginning to alert users if they’re about to land on a sluggish site.


4- Environmental Impact: An efficient, quick-loading site consumes less data, leading to reduced electricity usage. Hence, every visit to a lightweight site produces a smaller carbon footprint. Aim for greener web operations.

The Influence of Web Analytics Scripts on Page Dimensions and Load Duration

Web analytics scripts, much like other components on a website, contribute to an increased page size and extend the loading duration. Here’s a concise comparison of Base Analytics with some leading analytics tools:


  • Google Tag Manager – 28 KB
  • Google Analytics – 17.7 KB
  • Matomo – 22.8 KB
  • Base Analytics – <3 KB

Trusted by companies of all sizes

“I like the ease of use, the privacy and the ability to access the data we want to analyze.”

Yaren from House of Silk

“We can access all the data we need with a few clicks without wasting time with other tedious analytics interfaces.”

Hakan from Casa Residence

“I love being able to access the data I need without spending hours learning how to use it the most.”

Furkan from TAPP Water

Everything at just a glance

Base Analytics, contains all the details you need to know how your traffic looks and evolves.

Base Analytics Dashboard Widgets


Lightweight mode

Base Analytics even has a lightweight mode that fulfills the basic tracking needs while extremely fast.

Lightweight Tracking


Privacy Focused

With Base Analytics, website tracking adopts a completely anonymous approach, striking a balance between user privacy and actionable insights for website owners. Unlike many other tools, Base Analytics consciously avoids setting cookies or collecting any form of personal data from users. Instead, it focuses on gathering aggregate data, providing a holistic yet non-intrusive view of site activity.


Base experience

Avoid the clutter and don’t spend hours understanding the dashboard, just get the data you want to analyze with a few clicks.

Base Analytics

works on any website

Works on any type of website

WordPress, Shopify, Magento, ClickFunnels, WooCommerce, Wix & more. Base Analytics works well with any type of website.

Base Analytics Integration

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